The Signal — ZoidIQ

Adweek

Adweek · July 15, 2026

Most CTV targeting doesn't actually hit its target

New research from identity resolution vendor Adstra and InterMedia Advertising found that IP-based CTV targeting reaches its intended target only 23% of the time — far less reliable than the industry has assumed. Industry voices are now calling for treating identity confidence as a measurable standard, not an assumption. This is exactly why ZoidIQ Pulse™ never built on identity in the first place, and why every score we show carries a real confidence label instead of a bare number.

Read the full article at Adweek →

Media in Canada

Media in Canada · July 13, 2026

Canadian media wants Ottawa to keep ad dollars home

A coalition of Canadian media organizations is petitioning the federal government ahead of the fall budget to change tax rules that currently let foreign digital ad spend stay fully tax-deductible while much Canadian media spend doesn't — an estimated $14 billion leaves the country annually as a result. As this conversation moves forward, infrastructure for finding real, provable Canadian opportunity matters more, not less.

Read the full article at Media in Canada →

IAB Canada

IAB Canada · July 9, 2026

Attention is scattering across more places than ever

IAB Canada's State of the Nation 2026 event brought together media leaders from Bell Media, Corus, Google Canada, and Numeris to address a real problem: audience attention is now spread across streaming, connected TV, out-of-home, social, and retail environments, often within the same day, and measurement is still catching up to that fragmentation. The panel's own conclusion — start with the outcome you want, don't bolt measurement on after the plan is built — is the same principle behind Proof Room™: evidence has to be built in from the start, not added as an afterthought.

Read the full article at IAB Canada →

Media in Canada

Media in Canada · December 17, 2025

Canadian ad spend is set to rebound in 2026

After a flat 2025 disrupted by tariffs, Guideline forecasts Canadian ad spend to grow 3.1% in 2026 — with programmatic up 9% and connected TV up 19.3%, driven partly by the Olympics and FIFA World Cup. Real growth means real competition for the same real markets — exactly where knowing which FSA is actually heating up, and why, becomes the difference between spend that works and spend that guesses.

Read the full article at Media in Canada →

IAB Canada

IAB Canada · May 13, 2026

Retail media is becoming commerce media

IAB Canada's latest industry piece tracks retail media's evolution beyond onsite ads into a broader "commerce media" category — in-store screens, loyalty data, even connected TV, all tied together by first-party data. The throughline across every channel: proving outcomes, not just delivering impressions. That's the same standard every ZoidIQ Pulse™ recommendation is already held to.

Read the full article at IAB Canada →

GlobeNewswire

GlobeNewswire · February 10, 2026

Canada's digital ad market is set to nearly double by 2029

A new market report forecasts Canada's digital ad spend growing from $12.36 billion in 2025 to $21.14 billion by 2029. Quebec's Law 25 is already shaping how national campaigns get built, and local players — including the Globe and Mail's own ad alliance — are building curated private marketplaces rather than relying on open auction alone. A bigger, more locally-governed market is exactly where knowing which Canadian signals are real matters most.

Read the full report →

Advertising Week

Advertising Week · July 13, 2026

The signal isn't the problem. Knowing which ones matter is.

Advertising Week's own recent piece is direct about it: marketers have more dashboards and more data than ever, and many still can't answer why customers are behaving the way they are. As automation homogenizes execution across the industry, the piece argues real differentiation now comes from interpreting signals correctly — not just collecting more of them. That's the whole discipline behind Proof Room™: never just the number, always the reasoning behind it.

Read the full piece at Advertising Week →

Advertising Week

Advertising Week · July 14, 2026

The best agencies use audience data before the brief, not after

A recent Advertising Week piece from Eyeota (a Dun & Bradstreet company) makes a sharp point: audience intelligence is most valuable when it shapes the strategic question, not when it's bolted on as a buying input after the plan is already set. Real-time, granular market signal is exactly what makes that possible — knowing where opportunity is forming before the brief hardens, not confirming a guess after it has.

Read the full piece at Advertising Week →

Adrenalead

Adrenalead · January 13, 2026

The post-cookie playbook has a lot of pages — and most of them are compromises

A recent industry rundown lays out the real state of cookieless advertising: contextual matching, alternative IDs, fingerprinting, probabilistic modeling — each one a partial answer, each with its own tradeoff. It's a useful map of the whole landscape. Worth noting: every approach on that list is still solving for who someone is. ZoidIQ Pulse™ was built on a different question entirely.

Read the full guide at Adrenalead →

MediaPost

MediaPost · July 10, 2026

IAB talks new video and streaming ad standards

MediaPost's coverage of the IAB's ongoing standards discussion digs into a real tension: video and streaming ad formats keep multiplying faster than the industry can standardize measurement across them. The fragmentation problem shows up everywhere in adtech right now — including in how markets get read, not just how ads get served.

Read the full article at MediaPost →

Blank Rome

Blank Rome · February 2026

Advertising's AI agents need privacy rules too — the industry just wrote some

IAB Tech Lab released a real framework this year for how autonomous AI agents should buy and sell digital advertising — built directly on top of existing privacy standards (the Global Privacy Protocol, the Transparency and Consent Framework) rather than inventing a competing one. As agentic buying grows, the platforms behind it will need the same proof discipline everything else in adtech is being held to.

Privacy World

Privacy World · April 15, 2026

Maryland just banned selling location data for ad targeting

As of April 1, 2026, Maryland's Online Data Privacy Act is enforceable — one of the strictest state privacy laws in the US, explicitly banning the sale of precise geolocation data for targeted advertising. It's part of a real, growing pattern: more states are restricting exactly the kind of individual-level location tracking most ad platforms have quietly depended on.