How We Keep This Honest
A survey samples a few thousand people. A contextual match reads a page. A static segment guesses from last January. ZoidIQ Pulse™ reads the real market, continuously — so every dollar you spend is against what's actually true today, not what was true when someone last checked. Not a static report. A learning loop.
Aggregate-Only, Always
Every signal ZoidIQ reports is aggregated — to a Forward Sortation Area or higher, never down to an identifiable individual, a household, or a specific vehicle. Physical Pulse™ is building a way to sense the physical rhythm of the country itself — privacy-safe by design, never personal, never identifying. That's not a limitation we ran into. It's the product we built on purpose.
No Identifiers, Ever
No personal identifiers of any kind — ever. Built to meet Canadian privacy standards today, and built to keep meeting them as they evolve — here, and across the rest of North America.
Every Signal, Cited
Every signal we report traces back to something real — verified before you ever see it. Not sold to you dressed up as certainty.
Privacy By Design
Privacy isn't a policy bolted on after the data was already collected — it's the architecture itself. Signals are aggregated at the source, not gathered at the individual level and anonymized later. If a capability can't be done without resolving to a real person, ZoidIQ doesn't build it — no exceptions.
Canada doesn't wait for the next report. Neither do we.
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