Canada
Canada. Live. Right now.
The country doesn't hold still. Neither does ZoidIQ.
Every point is a real signal. Every line is real activity, reasoned by Zoid, continuously — not a snapshot of what Canada was.
Canada
The country doesn't hold still. Neither does ZoidIQ.
Every point is a real signal. Every line is real activity, reasoned by Zoid, continuously — not a snapshot of what Canada was.
What We Track
Every one of these runs continuously. This list keeps growing — and it never stops.
20 Pulses run continuously across the country. Select one to see what it means.
Audience Capabilities
Signal on its own is just noise. ZoidIQ pulls from more real data sources than anyone else building Canadian audiences — health, commerce, mobility, weather, civic, housing and far beyond — and turns them into audiences you can actually buy: real segments, built from a full taxonomy of how Canadians actually live, never a static demographic guess. Every one ships as a Pulse Deal ID™ — the audience, the proof, and the freshness, activated directly into the DSP you already use.
Built, not just observed. Every Canadian neighbourhood grouped with the ones it genuinely behaves like — a real taxonomy, not a guess.
Buyable, not theoretical. Every audience ships as a Pulse Deal ID™, ready to activate — not a dashboard, not a report.
Covered, not sampled. Every Forward Sortation Area in the country. No gaps, no exceptions.
How It All Fits Together
Pulses
The market, never stale.
What's happening, right now — weather, health, commerce, mobility, sentiment and more, each read live, never a quarterly snapshot.
Lenses
Audiences, not averages.
What kind of place it's happening in — every neighbourhood grouped with the others it genuinely behaves like, built from live signal, never a five-year-old survey.
Pulse Profile
The reasoning, not just the number.
A plain-language summary of the moment — what's happening, where, and why it matters — attached to every recommendation made by Zoid AI. Not a dashboard you dig through.
Data Depth
Every FSA. Coast to coast. No gaps, no exceptions, no "coming soon."
Full coverage isn't the differentiator — everyone claims that. Knowing where to move first is. ZoidIQ scores every Forward Sortation Area in the country, continuously, and Zoid tells you exactly where real signals are converging right now. Not a list. A ranked, live priority.
Hyperlocal, not just local. Every FSA you already buy segments on now has a real, finer-than-postal-code layer underneath it — a hex-grid precision built from real building-level geographic data across Canada, never a third-party postal file. Every cell is privacy-protected by design: no cell is ever small enough to identify a household or a building. FSA stays the grain everything is sold on — this is a deeper layer of proof underneath it, not a new targeting unit.
01
The first warm Friday
Weather Pulse sees the warmth arriving. Mobility Pulse sees the roads out of town filling. Commerce Pulse sees retail category demand and the garden, hardware and patio businesses in the postal areas where it is about to peak. Garden centres, BBQ and propane, patio and beverage: move Wednesday, not Saturday.
Illustrative: how ZoidIQ reads it.
02
The neighborhood about to change
Civic Friction Pulse sees real 311 complaint volume rising. Committee of Adjustment Pulse sees the zoning applications filed before the sign goes up. Together, they tell a brand a neighborhood is about to be built up and changed, months before it's visible on the street.
Illustrative: how ZoidIQ reads it.
03
The quiet warning
A flu season shows up in the water before it shows up in the clinic. Health Pulse reads the early public-health signal, Commerce Pulse reads what is already moving in that market, and Proof Room™ ties them together, so brands move before a single headline exists.
Illustrative: how ZoidIQ reads it.
04
The town that woke up
Market Pulse sees new activity. Mobility Pulse sees the roads fill. Housing Pulse confirms real vacancy and starts moving the same way. The town can carry far more than its map says: a marina, a QSR, a bank, a propane brand just became relevant, and you're first to know.
Illustrative: how ZoidIQ reads it.
05
The market that's changing who it is
Newcomer Pulse sees real settlement patterns shifting into a market. Francophonie Pulse recognizes a real Francophone community growing there. Brand Pulse shows which brands are already present, and which aren't — so you know exactly where to show up differently, before the census catches up.
Illustrative: how ZoidIQ reads it.
06
The weekend that triples a town
Lifestyle Pulse sees the festival, the tournament, the long weekend. Mobility Pulse sees the roads and crossings filling. Attention Pulse sees where the audience will be looking. Hotels, quick-service, fuel, beverage: ZoidIQ shows which postal areas will swell, and when to be there.
Illustrative: how ZoidIQ reads it.
Physical Pulse™
ZoidIQ is building a genuinely new kind of signal: the real, physical activity of the country itself — movement, commercial life, the rhythm of places, as it actually happens, in more locations than any other data source reaches. This is early. It's also unlike anything else being used for marketing in Canada today. Ask us where it stands.
Always Growing
ZoidIQ doesn't stop at what it already tracks. New signals, new moments, new sources — added continuously as they become real and provable. It's building the Campaign Loop™ — where every campaign that runs feeds straight back into Zoid, sharpening the next recommendation. Ask us where it stands today. Every brand it learns more about gets a sharper read next time. Built to keep expanding — never to sit still.
If there's something real happening in Canada that belongs here, tell us.
Coast to Coast
Every Forward Sortation Area in the country, covered — not just the biggest cities. A cottage town can be a different place by July, and ZoidIQ sees that shift the moment it happens, as current as the moment you're reading this. Coast to coast, including the North. No exceptions.
Always Current
Real signals, refreshed continuously, never on a once-a-quarter schedule. Canada doesn't stop moving — neither do we.
Canada doesn't wait for the next report. Neither does Zoid.
See what ZoidIQ already knows about your market — right now, not last quarter.
Book a demo